Web development 101 - develop your business to new levels!

August 18, 2021


What is web development?

Web development refers to the work done to develop a website for the Internet (World Wide Web) or an intranet (a private network). Web Development can range from developing a simple static page with plain text to complex web applications, e-commerce companies and social networking services. A more comprehensive list of tasks that web development usually refers to may include concepts such as web technology, web design, web content development, client connection, client / server side scripts, web server configuration and network security and e-commerce development.

Among web professionals, web development usually refers to the most important aspects of non-design of website building: writing selections and coding. Web development can use content management systems (CMS) to make content editing easier and accessible with basic technical skills.


An ever-growing set of tools and techniques has helped developers build more dynamic and interactive websites. Furthermore, web developers now help deliver applications as web services that were traditionally only available as applications on a desktop based computer. These cloud-based web services allow users to interact with applications from multiple locations, instead of being tied to a specific workstation for their application environment.

Examples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction sites have changed the way consumers find and buy goods and services. Online stores have changed the shopping and bargaining experience for many consumers. Another example of transformative communication led by web development is the blog. The increased use of open source management systems and the company's content management system has increased the impact that web development has on online interaction and communication.

Web development has also affected personal networking and marketing. Websites are no longer just tools for work or commerce, but serve a broader purpose for communication and social networking. Websites that we today call social media platforms provide users with a platform for communication and enable organizations to engage with the public in a more personal and interactive way.

What does a web developer do?

The term web developer includes a system developer who works with developing web applications and other types of web services. You work in front-end with the help of the usual front-end technologies on the web such as HTML, CSS and JavaScript, as well as in back-end with some common back-end languages such as Java, JavaScript, Python, Ruby or C #. In addition, they also work with some solution for data storage, for example a relational database such as MySQL, PostgreSQL or SQL Server and / or a document database such as MongoDB or Elastic.


Web development or the work that a web developer performs, has the purpose of solving problems that can be simple or complex, which leads to the creation of products or services that others want to use. Therefore, one of the most important qualities for a web developer is to be solution-oriented with a strong understanding of logical processes. Another, however equally important aspect, is the ability to create a smooth user experience for the end user.

There are three types of web development specialization:

  • front-end developer
  • front-end developer
  • full-stack developer

Front-end developers are responsible for the behavior and visualization that runs in the user's browser, which means the visibility of a website. Back-end developers manage the servers and underlying processes that enable the web solution to get rid of. A full-stack developer possesses a wide range of skills and can handle both sides of the system and is thus a completed senior software developer.

Web development for companies

Since the commercialization of the web, web development has been an industry that is growing at an enormous rate and is taking up more and more space in the market. The growth of the industry is driven by companies that want to use their website to advertise and sell products and services to customers, which creates more work for web developers but of course also provides more opportunities for companies to do their business more efficiently and reach a wider potential market.


For larger organizations and companies, web development teams can consist of hundreds of people (web developers) and follow standard methods such as Agile methods for developing websites. Smaller organizations working with less complex websites may only require an individual fixed or leased resource, which has a secondary task to related web development jobs, such as a graphic designer or information systems technician.

Regardless of which industry a company is active in, it has today become a matter of course that the company should have a website, in line with the modern saying . If you are not visible on the web, you are not there?. En webbplats möjliggör för potentiella kunder att lättare hitta till ett företag, samt ta del av tjänsterna som företaget erbjuder och ta kontakt med företaget i dem flesta fall med ett par enkla klick.

Some companies can base a large part of their business on solutions that web development offers. Then we talk about different web applications that can be, for example, booking applications, communication platforms or web portals where different types of data are stored and processed in order for several different stakeholders to take part in them in a smooth way.


E-commerce thanks to web development

There are also companies that base their entire business on a web solution which is then called an e-commerce platform. An e-commerce platform is like a store, but online, where the customer can see pictures and read product specifications, and easily buy one or more goods digitally. This usually entails large cost savings for the company in the form of non-rental and personnel costs. For the consumer, this means savings in the form of time that needs to be spent on visiting one or more physical stores. Smooth trading thanks to web development!

Web development on Strativ

Our developers, known as Smart Developers, work successfully with web development, there we develop new and user-friendly web systems in .NET, Java, PHP, Python, and more. We also offer services where we take over management of existing customer-unique systems. Our team delivers support and maintenance of the highest quality, which ensures that the solution works smoothly and is always updated with the latest technical additions.


Work with websites, web portals, booking systems, communication platforms, internal networks and the like, falls under web development that we have experience of. Scope of project size, when we talk about web development, can vary from small simple projects to large complex systems that can extend over a longer time horizon. We have extensive experience, everything from simple, eye-catching and SEO-optimized websites to complex portals and systems, as well as third-party integration.

Our focus is always on delivering a solution that is easy to understand and easy to use, and provides the most optimal user experience to the end customer. We use agile methods in our way of working, where we use Scrum as a framework. We always maintain an open dialogue with the customer and continuously update on all progress in the process, where we train the customer in how to use the web solution in the most optimal way.


Cost-effective web development

Web development on Strativ is about developing business-critical web solutions with different types of integrations, which specifically meet the needs of the business. The goal is to increase the value of your business with the help of our cost-effective and flexible development methodology. How do we do that?


Well, we have a hybrid solution, consisting of project management in Sweden, which holds Nordic quality standards, and dedicated software engineers in Dhaka, Bangladesh who work with the latest technology. In this way, we ensure that the best quality can be delivered at the most favorable prices. Smart, right!

To discuss in more detail the possibilities with web development for your business, please contact us for a free meeting.

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Kristoffer Göransson

Head of Sales